Hanoi welcomes 2.8 million domestic visitors during first quarter
VOV.VN - Hanoi capital welcomed a total of 2.8 million domestic tourists in the first quarter of the year, a rise of 45.3% compared to the same period last year, according to details given by the municipal Tourism Department.
The capital earned approximately VND7.8 trillion, a fall of 45.3% on year.
As of March, Hanoi features 3,725 tourist accommodation establishments with 70,001 rooms. Of the figure, only 591 establishments are rated between one and five stars, offering 24,415 rooms and accounting for 15.9% of the figure.
During the first quarter of the year, the average occupancy rate of one to five star hotels is estimated to be at 19.3%, down 1.9% compared to the same period from last year.
The municipal tourism department has handed over design documents for the production of tourist signage systems, brand identity sets, tourism logos for craft villages, and Hanoi tourism souvenir products to the People’s Committees of Hoan Kiem, Ha Dong, and Gia Lam districts.
It is also working on a set of criteria to evaluate high-quality tourist spots and tourist areas for the 2021 to 2025 period, with further plans to manage the quality of tourism products in several destinations. This includes the Thang Long Imperial Citadel, a UNESCO-recognised world cultural heritage site, and the Hoang Long Eco-tourist site in Thach Xa commune of Thach That district.
To further increase visitor numbers , the department is se to launch a range of activities and programmes to promote the capital's tourism industry before and during the upcoming SEA Games 31. This is in addition to organising annual festival events, including a Festival of Tourism and Culinary Culture, Hanoi Tourism Gift Festival, a Hanoi Ao Dai (traditional long dress) Festival, and the Friendship Journey.
The capital will also hold a song contest and a competition to seek tourism ambassadors which is expected to attract the participation of tourism businesses.
A string of related events will be held to mark the Vietnam International Travel Mart (VITM Hanoi) 2022 and attract guests to cultural and spiritual festivals and famous relic sites throughout Hanoi.
