Da Nang Storytellers platform launched to attract global content creators
VOV.VN - Da Nang’s tourism sector has launched Danang Storytellers, a new content creation platform aimed at attracting global key opinion leaders (KOLs) and key opinion consumers (KOCs) to experience and promote the central coastal city across international social media platforms.
According to the Da Nang Tourism Promotion Center under the municipal Department of Culture, Sports and Tourism, the initiative carries the message “Your Danang - Your Stories” and is designed to position Da Nang as an open city for storytellers, where everything from local cuisine and everyday moments to cultural events can inspire creative content.
Danang Storytellers is expected to attract creators across multiple fields, including travel, food, fashion, arts and entertainment, while expanding its presence across major digital platforms and international social media networks.
Depending on their audience reach and level of influence, creators will receive support from the city and participating businesses, including flight tickets, accommodation, curated experiences, production support and other incentives.
Through the program, creators will gain firsthand access to Da Nang’s diverse tourism ecosystem, spanning culture, resorts, beach sports and new tourism products.
These firsthand experiences will be shared through videos, images and written content, helping the city reach international travelers through authentic and engaging storytelling.
Unlike short-term media campaigns or traditional fam trips, Danang Storytellers is designed as a long-term creative community open to content creators who wish to build lasting connections with Da Nang.
Organizers are also encouraging airlines, hospitality businesses, travel operators and entertainment service providers to join the initiative, seeing it as an opportunity to enhance brand visibility through creator-generated content and expand business connectivity.
Da Nang showcases authentic culture, wellness tourism in Japan
VOV.VN - Vietnam’s central Da Nang city held a tourism promotion event in Tokyo on June 18, highlighting authentic cultural, wellness and nature-based experiences while seeking to strengthen connections with the Japanese market and expand tourism cooperation between the two countries.
