Da Nang steps up communications to elevate Vietnam's image abroad
VOV.VN - Da Nang has unveiled a strategy to promote Vietnam’s image overseas for the 2026–2030 period with a vision to 2045, aiming to strengthen the city's international profile while contributing to the country's broader nation-branding and soft power ambitions.
Under the plan issued by the municipal People's Committee, Da Nang seeks to align its international communications with Vietnam's national branding strategy and support the country's goal of becoming one of the world's top 30 nations in the Global Soft Power Index.
By 2030, the city plans to develop an integrated digital communications ecosystem and a comprehensive database connected to the national Vietnam.vn platform, as well as positioning Da Nang as a preferred destination for international tourism and investment.
The strategy also targets full integration of national and local branding messages into the external communications, grassroots information campaigns and international cooperation activities of all municipal departments, agencies and local administrations.
Looking ahead to 2045, Da Nang aims to become an ecological and smart city, a regional hub for innovation and startups, and one of Asia's most livable coastal cities, further enhancing Vietnam's international image.
According to the city government, the strategy is designed to align with Da Nang's socio-economic development, tourism promotion and international integration agenda. It helps to enhance international awareness, trust and positive perceptions of Vietnam as a peaceful, dynamic, innovative country with a distinctive cultural identity.
The messaging will be tailored for key international markets, including Europe, Northeast Asia, ASEAN and the United States.
The city identified four core pillars for its international brand, namely cultural heritage; sustainable marine and eco-tourism; innovation, high technology and the digital economy; and green growth, high-tech agriculture and signature local products.
To achieve these goals, Da Nang plans to adopt a more strategic, audience-centred communications approach, expand its digital media ecosystem, strengthen inter-agency coordination, mobilise social resources and improve the capacity of communications professionals.
City authorities expect the strategy to help attract more foreign investment, boost tourism, expand international partnerships and strengthen Da Nang's global reputation.
The plan also includes measures to safeguard both the city's and Vietnam's international image by responding promptly to false or misleading information.
Da Nang showcases authentic culture, wellness tourism in Japan
VOV.VN - Vietnam’s central Da Nang city held a tourism promotion event in Tokyo on June 18, highlighting authentic cultural, wellness and nature-based experiences while seeking to strengthen connections with the Japanese market and expand tourism cooperation between the two countries.
