Building Da Nang’s trademark as a gateway to heritages

The city is the gateway to world heritages in Vietnam’s central region and received the prestigious title “Asia's Leading Festival & Event Destination” at the World Travel Awards 2016. At a recent conference on tourism development, provincial leaders and businesses agreed that the city should diversify nighttime entertainment.

Da Nang’s tourism sector has seen amazing progress over the past decade. The number of hotels has increased 10 folds and tourism has become a spearhead economic sector. Tourists love Da Nang’s long sandy beaches, beautiful Han river, and diverse cuisine. Dang Minh Truong, General Director of SunGroup, says tourists want to know about places to visit, to play, and to eat.

He suggested that Da Nang should have more activities at night. “We need to map out a strategy to promote Da Nang’s tourism trademark. As the Prime Minister said, “Da Nang should be a place you must see in your lifetime.” We are ready to finance a fund to hire foreign experts to open communication campaigns on the city’s tourism trademark.”

Nguyen Canh Son, General Director of the Ariyana Da Nang Company, said after the APEC Economic Leaders’ Week, that MICE (Meetings, Incentives, Conferences and Events) may bring revenue for Da Nang and does not depend on the tourist higher season. 

“Can Da Nang host international trade fairs and exhibitions which will require tens of thousands of hotel rooms like the APEC Economic Leaders’ Week? The city should offer new types of tourism, such as medical tourism and tours for the elderly. The streets should always be as crowded as festivals, not just for a few days”, said Mr Son.