More Vietnamese goods are available on foreign supermarket shelves but enterprises still need to overcome a number of challenges if they want to enhance their brand image.

Japanese-based retail giant AEON is planning to use its commercial network to export Vietnamese longan to neighbouring Asian nations, according to Yuichiro Shiotani, General Director of the AEON TOPVALU Vietnam Co. Ltd.

Vietnamese Goods Week in Japan ended on June 27 with Vietnamese bananas finding a foothold in this choosy market.

VOV.VN - A Vietnamese Goods Week 2021 has been launched across 350 retail stores of Japan’s AEON Group, providing a fantastic opportunity for Japanese shoppers to learn more about Made-in-Vietnam goods.

The AEON Group has announced that it would contribute VND25 billion (around US$1.08 million) to Vietnam’s COVID-19 vaccine fund, joining hands with the Vietnamese Government to push back the pandemic.

VOV.VN - The nation’s fresh lychees have hit the shelves of supermarkets in Kagoshima Prefecture of Japan for the first time as part of “Vietnam’s goods” week which is running from June 4 to June 6 at Kagoshima AEON Mall.

Vietnamese farm produce, mostly fruits and vegetables, dried food, aquatic products and beverages, were introduced during the Vietnam – Japan trade teleconference on June 2.

Localities in the Mekong Delta have coordinated with relevant agencies and businesses to ensure the COVID-19 outbreak does not disrupt the supply of essential goods or causes price hikes, and plan to carry out food safety inspections to ensure people can shop safely.

The Ministry of Industry and Trade has said that the Vietnam Trade Office in Japan is continuing to coordinate with relevant domestic authorities as well as supermarket networks and distributors in Japan to promote Vietnamese lychees among Japanese consumers.

VOV.VN - Cao Tien Dung, chairman of the Dong Nai Provincial People's Committee, has signed a memorandum of understanding (MoU) with AEON Mall Vietnam Co., Ltd relating to future investments into a shopping mall in Bien Hoa city in the southern province of Dong Nai.