Vietnam’s Modern Mothers and the Rise of 5-Star Postpartum Care

VOV.VN - For generations, Vietnamese women have followed strict confinement traditions after childbirth - resting indoors, avoiding cold foods, and limiting activity. Today, a new generation of mothers - led by some of the nation’s most admired women - is transforming this image entirely.

Actress-producer Ngô Thanh Vân, supermodel Tuyết Lan, Miss Universe Vietnam H’Hen Niê, along with other well-known figures such as Diễm My 9x, Jessica Diễm, Quỳnh Lương, Tina Yong, and Vy Phạm, have embraced a new approach to postpartum recovery: one that honors tradition while celebrating modern science, comfort, and design.

At the heart of this movement is The Joyful Nest, Vietnam’s first 5-star luxury postpartum care center - redefining what it means to rest, recover, and rediscover oneself after childbirth.

A-List Icons Lead the 5-Star Postpartum Revolution

For Ngô Thanh Vân, The Joyful Nest accompanied her postpartum journey with heartfelt care and warmth - making her recovery gentle, complete, and filled with love.
Tuyết Lan described her postpartum stay at The Joyful Nest as “one of the best decisions I’ve ever made.” “From the very first moment I arrived, I felt the warmth and genuine care in every detail - the team was gentle, thoughtful, and truly attentive to both mother and baby. It was a journey that helped me reconnect deeply with my body.”
H’Hen Niê shared, “At The Joyful Nest, I always felt joyful and at ease - experiencing a postpartum retreat that beautifully balances tradition and modernity, allowing me to truly enjoy my first days of motherhood with peace of mind.”

These stories reflect a new message from Vietnam’s A-list mothers: that 5-star postpartum care is not a luxury - it’s a holistic, evidence-based approach to maternal health.

Other Influential Mothers Join the Movement

Beyond the A-list, more women in the fields of beauty, lifestyle, and digital media are embracing this elevated approach to motherhood.

Actress Diễm My 9x, Beauty entrepreneur Tina Yong, lifestyle creator Jessica Diễm, actress Quỳnh Lương, beauty influencer Yumi Dương and influencer Vy Phạm have all chosen The Joyful Nest for their postpartum journey.

“It completely changed how I viewed the postpartum period,” says Tina Yong. “Instead of feeling anxious or isolated, I felt supported, nurtured, and strong.”

Their experiences show that high-end postpartum care services are not limited to celebrities - they’re becoming a new standard for mothers who value both health and self-care.

Where Tradition, Science, and Design Meet

“We wanted to preserve the soul of traditional Vietnamese postpartum care - warm foods, herbal remedies, gentle rest - but elevate it with medical standards and design. Mothers come here not just to rest, but to heal beautifully,” explains Kun Jiang, founder of The Joyful Nest.

Inside the sanctuary, every mother receives 24/7 medical monitoring, postnatal physical therapy, therapeutic massage, lactation support, and emotional wellness coaching - turning what was once known as confinement into a true 5-star postpartum experience.

The Role of Nutrition and At-Home Postpartum Care

Postpartum recovery isn’t just about rest - it’s also about nourishment. Scientific studies in Vietnam have shown that many breastfeeding mothers suffer from iron, zinc, and vitamin deficiencies, which can affect both recovery and milk quality.

Dr. Lê Phạm Anh Vy, Head of the Nutrition Department at American International Hospital, stated: “Scientific postpartum nutrition is the foundation for a mother’s complete recovery - restoring both physical and emotional balance - because a healthy mother is the best beginning for her child’s journey of growth.”

To extend this philosophy beyond its center, The Joyful Nest has launched Vietnam’s first At-Home Postpartum Nutrition Program - a meal delivery service created through more than a year of collaboration with leading Vietnamese nutritionists.

Each plan provides personalised postpartum meals delivered to the home, combining traditional recipes with scientific balance to support breast milk production, immune recovery, and emotional well-being.

Packages start from VND10 million, allowing mothers to continue their recovery with premium nutrition even after leaving the center.

Transparent Pricing: Why 5-Star Postpartum Care Matters

The Joyful Nest has also published its 5-star postpartum care price list, making the market more transparent. The center’s packages - starting from VND175 million (valid until the end of 2025) - clearly outline inclusions such as medical supervision, lactation support by IBCLC specialists, postpartum physiotherapy, and specialized nutrition.

By offering clarity and quality, the brand hopes to empower mothers to make informed choices and understand the real value of professional postpartum care.

A New Chapter for Modern Motherhood in Vietnam

From national icons like Ngô Thanh Vân and H’Hen Niê to creative professionals like Diễm My 9x, Vy Phạm, Quỳnh Lương, Jessica Diễm, Yumi Dương and Tina Yong, these women are rewriting the meaning of motherhood in Vietnam.

Through the fusion of heritage, science, and compassionate design, The Joyful Nest is more than a place to rest - it’s a sanctuary where every mother begins her next chapter in strength, beauty, and peace.

The Joyful Nest – Vietnam’s First 5-Star Luxury Postpartum Center
 Where tradition meets science. Where every mother’s healing begins.

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