Seminar discusses coordination across supply chains

At the seminar, retailers and distributors briefed manufacturers on the current trends of consumer purchases based on sales turnover for a variety of products and product lines. From the information, manufacturers can adjust production to better meet the demands of the marketplace.

A number of supermarket chains detailed some upcoming products that they plan to introduce into their stores, noting their quality control requirements. Attractive designs meeting consumer tastes topped the list of requirements. 

Many producers said that to effectively compete and survive in the local market, there should be continued close cooperation between distributers and retailers, especially in promoting their own brands and developing brand name recognition.