On display were many fresh and processed fruits, including pomelos, longans, avocadoes, coconuts, and mangoes supplied by Vietnamese businesses from Son La and Ben Tre provinces. Other specialties of Vietnamese regions such as coffee, tea, pepper and cinnamons were also brought to the event.
The Vietnamese stall attracted plenty of attention from numerous visitors, including Italian Minister of Agricultural and Forestry Policies Stefano Patuanelli and President of Macfrut Renzo Piraccini.
They were introduced to the huge potential of the Vietnamese fruit and vegetable sector, its development, and exports.
The Vietnamese side also received a lot of contact registration online and direct transactions.
Macfruit is one of the three largest annual international fairs throughout Europe. This year the event, the 38th of its kind, attracted over 500 businesses in the fruit and vegetable sector from more than 90 countries and territories worldwide.
Macfruit 2021 also marks the first time that businesses which can’t attend the fair due to the COVID-19 pandemic can contact its partners through the online form.
The EU represents the fourth largest export market of Vietnamese fruit and vegetable products, with its import turnover constantly increasing over the past five years. However, the value is rather modest at US$150 million compared to a total of US$3.7 billion of Vietnamese export turnover.
Following are some photos of the fair: