Vietnamese five-star OCOP products on show at European Craft Fair
VOV.VN - Five-star One Country One Priority Product (OCOP) products of Vietnam will go on display at the European Craft Fair which will be held in Italy in December as a contribution to promoting and introducing the country’s OCOP products to international friends.
The contents of the scheme were touched upon at a meeting held with representatives of the European Craft Fair on May 4 in Can Tho, with the occasion chaired by Deputy Minister of Agriculture and Rural Development Tran Thanh Nam.
At the meeting, Antonio Intiglietta, president of Ge.Fi, which is the organiser of the European Craft Fair in Italy, briefly introduced some of the activities of the fair over recent times.
Most notably, the fair aims to introduce handicrafts and agricultural products whilst promoting national images and brands to international friends. Intiglietta said that the nine-day event is expected to attract millions of customers, adding that many countries attended the fair such as India, China, and Vietnam.
This is viewed as a good opportunity for the country to introduce its OCOP products, thus opening up a new customer segment and promoting these products to tens of millions of customers on social networks and supplier searchers on social media platforms.
The nation not only promotes products, but also tourist attractions at the event to allow visitors to gain even more knowledge about its agricultural tourism, he added.
Deputy Minister Nam said that having more booths to introduce OCOP products is necessary to promote and introduce Vietnamese products to international friends.
He also asked agencies and units of the Ministry to make thorough preparation in a bid to promote and introduce Vietnamese products to European nations.