Vietnamese farm produce sell well in Australian market
VOV.VN - Vietnamese agricultural exports to the Australian market have been witnessing impressive growth in recent times thanks to their high quality, diverse brands, and trade promotion activities.
Ngo Tuong Vy, deputy director of Chanh Thu Fruit Import-Export Limited Company, said due to the adverse impact caused by the COVID-19 pandemic, the company has moved to promote the consumption of processed frozen products, especially frozen Ri6 durian, which have won the trust of Australian consumers.
“Beyond our expectations, frozen Ri6 durian products sell well in Australia, and we have received large orders from our partners,” Vy told cong thuong (Commerce) newspaper, revealing that her firm plans to cooperate alongside other localities to expand durian growing areas to meet the requirements for export.
Meanwhile, Uu Dam company has recently exported 2,000 fresh wax coconuts from the Mekong Delta province of Tra Vinh to this market by air. It offered the new product at a price of roughly US$26 each and got the nod from the importer.
Other local farm produce such as pepper, coffee, and seafood have become increasingly popular within the Australian market.
Nguyen Phu Hoa, deputy Consul General in Sydney and Head of the Vietnamese Trade Office in Australia, revealed that coffee exports to this market in September soared by 41% compared to the previous month, and that consumption demand is projected to rise in the near future.
At present, Vietnam makes up the largest pepper exporter to Australia, with an export proportion accounting for between 50% and 60%. Last year saw the country export 2,630 tonnes of pepper to Australia, representing an increase of 30.47% year on year.
As a way of introducing Vietnamese goods to Australian consumers, the Vietnamese Trade Office in Australia has recently deployed a range of trade promotion activities, including a durian marketing campaign in which Australian people were invited to taste durian fruit in an antique car on the streets of Sydney. The office also launched other promotion programmes such as “Vietnam, Land of World's Best Rice” and “Vietnam Cashew Week” in Melbourne.
Along with trade promotional drives, businesses have been advised to grasp customer tastes to improve overall product quality and build stronger brands for their products to meet stringent requirements set by the Australia market, according to experts.
