Vietnam Value, a trade promotion programme of the Government, was launched at a ceremony jointly held by the Ministry of Industry and Trade (MoIT) and Vietnam Television in Hanoi on January 12.
The programme will be broadcast on VTV1 channel at 17:20 every day, except Friday and Sunday, for one year, said Vu Ba Phu, head of the MoIT’s Vietnam Trade Promotion Agency and head of the Secretariat of the Vietnam Value programme.
Since its inception in 2003, Vietnam Value has played a part in promoting Vietnamese brands, and helping local consumers identify quality and prestigious products.
At the same time, it has encouraged enterprises to work harder to raise product quality, and continue with innovations.
A total of 124 firms with 285 products have won the Vietnam Value title so far. The number of products is expected to reach 1,000 by 2030.