According to research firm Counterpoint, major computer manufacturers are accelerating their shift in production to countries like Vietnam, India, and Mexico.

Counterpoint’s newly released Q2 Global PC Shipment Report reveals an 8.4% year-over-year growth in the PC market - the strongest increase since 2022.

Preliminary data shows PC shipments made a strong recovery in Q2, driven mainly by large enterprises and public organizations rushing to upgrade hardware before Microsoft ends support for Windows 10 at the end of this year. Additionally, growing early interest in AI-powered PCs helped sustain momentum.

The consumer segment showed mixed signals: mid-range laptops posted stable growth, but demand for premium models weakened in developed markets.

Lenovo, Apple, and Asus gain ground

In the race for market share, Lenovo retained its lead with approximately 25% of all global shipments. This was attributed to its inventory build-up ahead of tax policy adjustments and increased demand for replacing older Windows machines.

Apple and Asus both recorded over 10% growth compared to the same period last year. Apple benefited from the launch of its new MacBook M4 series, while Asus saw success in the growing AI PC segment.

Meanwhile, HP and Dell remained in the top five but faced increasing pricing pressure from smaller competitors.

Tariff concerns cloud second-half outlook

Despite strong performance in Q2, experts warn that the second half of 2025 may see a sales decline due to potential U.S. tariff risks. Most PC production still takes place in China, making manufacturers vulnerable to changing trade policies.

While the U.S. has temporarily suspended certain laptop tariffs, recent statements about imposing additional duties on semiconductor components and tech devices could trigger further disruptions across the industry.

To mitigate these risks, PC manufacturers - especially original design manufacturers (ODMs) and electronics manufacturing services (EMS) providers - are ramping up their relocation efforts to Vietnam, India, and Mexico. This shift reflects a long-term strategy to diversify the supply chain and reduce dependence on China.

Counterpoint also forecasts that AI laptops will account for more than 50% of global laptop shipments from 2026 onward. Manufacturers that invest early in robust software ecosystems, competitive pricing, and flexible production networks will be well-positioned to lead the next wave of upgrades.

Lenovo eyes factory in Bac Giang province

The Lenovo Group from China expressed a desire to develop a computer component manufacturing factory in the northern province of Bac Giang during a meeting with local authorities this week.