Talks held to find foothold for Vietnamese goods in Russia

VOV.VN - Despite Russia opening its doors for goods from Vietnam, a lack of information and transportation costs have caused local firms to face challenges in accessing the potential market.

This information was revealed on September 2 during an online workshop that attracted the participation of over 200 enterprises and representatives from various Vietnamese and Russian trade co-operation organisations.

During the event, Vietnamese businesses introduced their potential products and expressed their wishes to strengthen co-operation and investment alongside Russian partners in numerous fields such as agricultural production, food processing, beverage, household appliances, and seafood.

They also hoped to learn more and access information regarding trends of consumption within the Russian market.

Regina Budarina, vice president of the Vietnam-Russia Friendship Association, said that numerous Vietnamese products including farm produce, food, and beverages have the chance and the potential to enter the Eastern European nation.

Recent times has seen some items even strengthen their position, proving these products are of high quality and are particularly favoured by Russian consumers, thereby attracting greater interest from wholesalers and retailers.

In addition, some of the most popular items among Russian people like fresh fruits, vegetables, coffee, and nuts, can be viewed as Vietnam’s strong points. However, the majority of supermarket shelves in the market lack Vietnamese brands.

To penetrate this market, Budarina suggested that Vietnamese exporters should promote market research regardless of the fact that their initial investment costs may be high.

Vietnamese enterprises should therefore organise seminars and exhibitions aimed at bringing Vietnamese brands closer to the Russian market, said Budarina.

On the other hand, as a way of reducing transportation costs, local enterprises must also consider transporting goods by rail through China, and additional Vietnam-Russia trade offices need to be established to support small and medium enterprises.

The Vietnam Trade Office in Russia also noted that to clear a path into Russian retail chains, apart from high-quality and eye-catching products, local enterprises need to stock up goods and supply enough items to these retail stores.

Given the complicated developments of the COVID-19 pandemic, the office will continue to promote trade activities and connect Russian and Vietnamese businesses.

A number of seminars will be held with the aim of creating greater opportunities for Vietnamese goods to find a foothold within the Russian market.

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