Italian Ambassador highlights Vietnam as a bridge to access ASEAN

VOV.VN - Italian Ambassador to Vietnam Antonio Alessandro has stated that Vietnam brings plenty of opportunities to Italy whilst simultaneously serving as a bridge to help the European country access the Southeast Asian market.

ANSA, a leading wire service in Italy, quoted Ambassador Antonio on December 21 as saying that with an average economic growth rate of 6% to 7% over the past 30 years, the Vietnamese market is viewed as a destination for Italian businesses.

The nation is also in the process of fully recovering from the impact of COVID-19 and represents a production base for Italian investment, it said, adding that the country can act as a bridge towards the rest of ASEAN.

Ambassador Antonio affirmed that the Vietnamese socio-economic development model brings positive stability to businesses, thereby earning plaudits from Italian enterprises.

According to the diplomat, Italian investments, despite not being not of large financial scale, are of high quality and are highly appreciated by Vietnamese consumers.

He went on to emphasize that trade between the two countries currently reaches EUR4.5 billion, equal to US$5.08 billion, and boasts huge potential for expansion in the future.

Italy is currently continuing to promote its national branding communication campaign launched by the Ministry of Foreign Affairs of Italy, of which the nation is one of the prioritised countries, with media content being translated into Vietnamese.

The Italian diplomat concluded that he will make efforts to promote Italy's image, not only in terms of cuisine and traditional production, but also in the field of high technology and the digital environment.

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