Int’l Baby Product & Toys Expo IBTE 2025 to attract more than 250 firms

VOV.VN - The Vietnam International Baby Product & Toys Expo (IBTE 2025) is set to take place in Ho Chi Minh City from December 18 to 20, a vibrant trade event that will bring together hundreds of enterprises across the industry.

According to the organisers, following the success of the 2024 edition, which attracted nearly 200 businesses and more than 42,700 visitors, IBTE 2025 is expected to feature more than 250 domestic and international companies to showcase their products across 500 booths spanning over 10,000 square metres. The event is expected to welcome around 40,000 visitors, including distributors, agents, retail chains and e-commerce partners.

IBTE 2025 is jointly organised by CHAOYU EXPO, the leading trade exhibition in China, and the Vietnam International Trade Fair and Advertising JSC (VINEXAD), with support from major industry bodies such as the Vietnam Chamber of Commerce and Industry (VCCI), the Vietnam Retailers Association (AVR), the Vietnam Association of Small and Medium Enterprises (VINASME), and the Vietnam E-Commerce Association (VECOM).

Beyond the product displays, the exhibition will host a series of specialised activities, including forums and seminars on consumer trends, investment prospects, and development strategies.

Direct Business-to-business (B2B) matching sessions will also be held, creating opportunities for Vietnamese enterprises to connect with international buyers, including those from the Asia Toy & Baby Products Association Alliance (ATAA).

A notable highlight of IBTE 2025 will be the launch of new products and limited-edition collections by major brands such as HAYIDAI, KIMMON, and other creative companies that is expected to draw strong attention from consumers and collectors alike.

With a population of 100 million and a rapidly evolving supply chain, Vietnam remains an attractive destination for global investors. The exhibition is poised to serve as an effective platform for domestic and international businesses to seek partners, capture new trends, and expand market opportunities in one of the region’s most promising markets.

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