Improving product quality and design - key for Vietnamese fruit to enter foreign markets

VOV.VN - Local businesses have been advised to continue investing in fruit growing areas whilst improving product quality and design in order to meet stringent standards set by European and other foreign markets to make further inroads in these demanding markets, according to industry insiders.

Despite Vietnamese fruit having a presence in several fastidious markets, such as the EU, the United States, and Japan, the import proportion of fruit products from the nation only accounts for 1%.

Duong Hoang Minh, Vietnamese Trade Counselor in Russia, revealed that since the enforcement of the Free Trade Agreement between the country and the Eurasian Economic Union (EEU) in 2016, Vietnamese export turnover of  fruit products to Russia have significantly increased. However, the overall market share of the product in the Russian market remains modest.

Vo Thi Ngoc Diep, Vietnamese Trade Counselor in the Netherlands, stated that local fresh fruit has successfully penetrated the Dutch market with limited quantities over recent years.

She underlined the necessity of investing in fruit growing areas, whilst also meeting strict European standards and regulations for fresh fruit in terms of post-harvest preservation treatment technology and packaging techniques as well as ensuring stable supply sources to penetrate both the Dutch and European markets.

In Australia, several Vietnamese fruits, such as mangoes, lychees, longans, and Vietnamese dragon fruit are highly appreciated and favoured by foreign consumers.

Nguyen Phu Hoa, deputy consul general in Sydney cum head of the Vietnamese Trade Office in Australia, have recommended local firms to improve product quality, design, and packages as a means of expanding fruit exports to the demanding market.

Aside from maintaining stable quality and preservation technology, industry insiders emphasized the importance of strengthening marketing activities regarding products and gradually changing consumer tastes and habits in host countries.

Recent years has seen the Vietnam Trade Promotion Agency (Vietrade) and trade offices abroad be effective in introducing Vietnamese lychees to demanding markets such as the Netherlands, France, Germany, Japan, and the Czech Republic.

As part of a strategy to build Vietnamese brands in the Australian market, the Vietnam Trade Office in Australia has also advised local businesses to elevate the image of the country as a green and beautiful nation imbued with cultural identities through designing relevant packages and improving product quality to meet the most stringent standards set by the market.

The Vietnam Trade Office in Australia recently stepped up advertising strategies for a number of Vietnamese farm produce such as rice, cashew nuts, and durian through creating unique slogans aimed at developing brands and affirming their position in the fastidious market.

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