Hanoi strives to build trademarks for OCOP products

VOV.VN - The capital is paying attention to intensifying trade promotion activities for products of the One Commune One Product (OCOP) programme, with the ultimate goal of building trademarks for such products and raising consumers' awareness of them.

According to details given by the municipal Department of Industry and Trade, Hanoi leads the country for OCOP products, with nearly 1,700 ranked products from 426 enterprises, cooperatives, and business households in the capital.

As many as 80 showrooms aimed at introducing and selling OCOP products have been established in districts and towns, thereby helping to widely promote products to both consumers and tourists.

Tran Thi Phuong Lan, acting director of the municipal Department of Industry and Trade, said the agency has co-ordinated with the capital’s Centre for Investment, Trade and Tourism Promotion and the municipal Department of Agriculture and Rural Development in order to organise activities which introduce agricultural products, not only of Hanoi, but also those from other localities.

A series of programmes, such as fruit and farm produce festivals, trade and agriculture promotion fairs, as well as programmes to introduce OCOP products and specialties were organised in 2022, thereby contributing to promoting the products to locals, as well as tourists, she said.

OCOP products have established their position as part of Hanoi's clean food market and will become more popular among consumers, said Nguyen Thi Hoi, director of Phu Thien Tan Food Co., Ltd.

The city is therefore poised to build five pilot centres for the design, innovation, and promotion of OCOP products in combination with tourism development in Gia Lam, Thuong Tin, Phu Xuyen, and Chuong My districts, along with Son Tay town.

According to Nguyen Thi Mai Anh, vice director of the municipal Centre for Investment, Trade and Tourism Promotion, it can be considered as essential to promote the sale of OCOP products through e-commerce platforms, online sales channels, and direct interactive sales (livestream).

The centre has co-ordinated alongside the Ministry of Industry and Trade’s E-commerce and Digital Economy Agency as a means of deploying a programme to help farmers sell OCOP products on major e-commerce platforms such as Tiki, Lazada, and Sendo, she said.

Hanoi has recognised more than 2,140 OCOP products with more than 800 active trade villages which help to boost economic development in rural areas while simultaneously generating jobs for local labourers.

The city therefore aims to have an additional 2,000 OCOP products rated three stars and above by 2025.

The OCOP programme, which was initially initiated by the MARD back in 2008, is based on Japan’s “One Village, One Product” programme and Thailand’s “One Tambon, One Product”. It is an economic development scheme for rural areas and also helps to implement the national target programme on new-style rural area building.

OCOP products are made based on the combination of local resources, traditional culture, and advanced technology. The programme aims to provide farmers with a chance of coming together to form cooperatives, thereby enabling them to create goods with higher quality and better design and packaging that are capable of meetting higher standards and market demand.

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