Hanoi connects with French enterprises to boost trade, tourism
VOV.VN - The 2026 Hanoi - France Trade and Tourism Promotion Conference was held in Paris on August 4, gathering around 60 delegates including Hanoi officials, representatives from the Vietnamese Embassy and Trade Office in France, trade promotion bodies, industry associations, and numerous French businesses.
Shifting away from generic potential presentations, the conference centered on direct dialogue to address practical market needs.
Hanoi representatives outlined the capital's new growth directions, investment environment, and trade-tourism potential, while French partners discussed market demands, product customization, and actionable business models within the Vietnam - France Comprehensive Strategic Partnership framework.
Regarding tourism development, the Vietnam Culture and Tourism Association in Europe (VNCT) proposed strategies to transform local cultural resources into commercial products. VNCT President Le Y Linh suggested connecting Hanoi’s Old Quarter with traditional craft villages and artisans to create rich, high-value experiences for French visitors.
The association also underlined the need for closer coordination between domestic tourism providers and foreign tour operators to incorporate Hanoi packages into international itineraries.
French participants and specialized tourism media hailed Hanoi’s direct dialogue approach for facilitating real-world market discussions.
Attendees agreed to maintain regular engagement through targeted promotion activities and structured business-matching platforms to realize concrete projects across trade, investment, and tourism.
French businesses interested in Vietnamese market
French enterprises gathered at a recent talk held by the Chamber of Commerce and Industry (CCI) of Nièvre province and the administration of Nevers city to seek investment opportunities and promote economic and trade cooperation with Vietnam.
