Boosting market expansion and improving quality

Representatives of Chanh Thu Fruit Import-Export Co., Ltd said the company expects a positive export outlook for 2025, with access to markets continuing to grow. At the same time, businesses face evolving standards and import regulations. By quickly adapting, companies have improved product quality, mitigated risks, and met increasingly strict international requirements.

China remains the main market, particularly for durians. Due to weather impacts and tighter import standards, companies have focused on enhancing quality from farm to packing facility.

"Exports faced challenges early in the year, but conditions improved from mid-year. The market picked up toward the end of the year, especially during Lunar New Year and Mid-Autumn Festival periods. Higher durian prices also increased risks, making control over pesticide residues and packaging standards crucial," a Chanh Thu representative said.

Vietnamese pomelos’ official entry into the Australian market, following success in the US, opens new opportunities for market expansion and higher product value. Farmers and businesses have fully prepared to meet import standards and ensure strong coordination across the production-to-market chain.

High export value, aiming for US$8.5 billion

According to the Ministry of Agriculture and Environment, Vietnam’s fruit and vegetable exports in October 2025 were estimated at US$961 million, bringing the total for the nine-month period to US$7.09 billion, up 15.1% from the same period in 2024. China accounted for the largest share at 62.9%, followed by the US (6.6%) and the Republic of Korea (RoK) (3.9%). Among the 15 largest markets, exports to Malaysia grew the most (70.2%) and to Thailand declined the most (55.6%).

Dang Phuc Nguyen, Secretary General of the Vietnam Fruit and Vegetable Association, said businesses have increasingly applied high-tech solutions and complied with traceability regulations, including farm and packing facility codes, to meet food safety standards. As a result, Vietnamese fruit and vegetables have expanded into multiple countries, boosting export value, especially for key products such as durian, dragon fruit, mango, jackfruit, and coconut.

Durians, the main export item, reached US$1.94 billion in Q3 2025, up 30.3% year-on-year. Over the nine-month period, durian exports totaled US$2.76 billion, slightly down 1.7% but still playing a key role in overall export revenue. Other products showed positive growth, supporting holiday and Lunar New Year demand in various countries.

Nguyen projected monthly exports in the final months of 2025 to remain above US$900 million, expecting the full-year total to reach US$8.5 billion. Businesses are focusing on major markets, including China, the US, Japan, and Germany.

Vietnamese fruit and vegetable exports make up around 20% of China’s total imports, benefiting from geographical proximity, fast delivery, and high product quality. However, companies must strictly meet quarantine, traceability, and packaging standards while closely monitoring changes in import regulations.

The US remains a potential market, though high logistics costs pose challenges, especially for fresh produce. Growth strategies there focus on processed and long-shelf-life products aligned with convenience-oriented, nutritious consumption trends.

Nguyen Dinh Tung, CEO of Vina T&T, highlighted that Vietnam has successfully exported multiple fruit types to demanding markets such as the US, Australia, Japan, the Republic of Korea (RoK), and Canada, while overcoming China’s strict technical barriers. Negative feedback rates are very low and declining, demonstrating the sustainable development of Vietnamese agriculture.

With Vietnamese pomelos entering the Australian market, the total fruit and vegetable export value is expected to surpass US$8 billion by the end of 2025. "Although Q2 fell short of targets, Q3 export growth and the addition of pomelos will help achieve the goal. Our plan for 2026 anticipates 10-12% growth over 2025, along with expansion of other fruit types to international markets," Tung said.

Vietnam’s fruit and vegetable sector is effectively seizing opportunities to expand markets, improve product quality, and strengthen the production-to-market chain. With careful preparation on export standards, preservation technologies, and value enhancement, the country is on track to reach US$8.5 billion in exports in 2025 and solidify its sustainable position on the global agricultural map.

Fruit, vegetable exports exceed US$7 billion in 10 months

Vietnam’s fruit and vegetable exports were estimated at over US$7 billion in the first 10 months of 2025, up 14% year on year.

Vietnam climbs to fourth place among Taiwan’s fruit and vegetable suppliers

VOV.VN - Vietnam has emerged as the fourth-largest supplier of fruits and vegetables to Taiwan (China) during the nine-month period of 2025, with exports reaching US$159 million.