F&B chains move ahead despite obstacles
Investments in F&B chains are increasing despite the signs of a growth slowdown.
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F&B brought success to Mekong Capital, bringing profit 9.1 times higher than the initial investment capital it poured into Golden Gate in 2008-2014.
Since the divestment in 2014, Golden Gate has seen revenue growing by 30-50 percent per annum. The company now owns over 300 restaurants and 22 brands.
While Golden Gate is a chain of restaurants providing foreign cuisines, Wrap & Roll specializes in Vietnamese dishes.
Mekong Capital spent one year to support Wrap & Roll to build platforms, change models and rename the company Chao Do, introduce consultants, and improve service quality and corporate governance.
The investment fund reserved an amount of investment capital to build the central kitchen meeting HACCP standards.
To date, Chao Do has set up 14 Wrap & Roll restaurants and11 Lau Bo Sai Gon (beef hot pot) throughout the country. In late 2017, Chao Do took over Ut Ut Restaurant, a chain of three restaurants and BiaCraft with five restaurants.
Chad Ovel, CEO of Mekong Capital, said Chao Do would continue its M&A to expand the network, targeting chains with fewer than 10 restaurants.
F&B has been growing rapidly since 2014 by 18 percent per annum on average, with 540,000 restaurant facilities across the country, according to Dcorp R-Keeper Vietnam.
However, Chau Tieu Ngoc, director of Sunshine Equipment, commented that the competition in the F&B sector in Vietnam is getting cutthroat because of foreign arrivals.
QSR Vietnam, through franchises, has brought world famous brands to Vietnam, including Dairy Queen, DQ Grill & Chill, Swensen’s and B-DUBS, AKA House and Holy Crab.
The presence has affected existing F&B chains. Golden Gate, which owns Vuvuzela, Gogi, Hutong and Kichi Kichi, for example, while reporting revenue of VND3.97 trillion in 2018, admitted that the 17 percent growth rate was the lowest in the last five years.
Redsun, the owner of King BBQ, ThaiExpress and Hotpot Story, had VND620 billion in revenue, but the growth rate was modest last year, just 14 percent, compared with the 51 percent of 2017.
However, despite the slowdown, F&B remains very attractive to investors thanks to the growth of the middle class, expected to reach 45 million by 2025, and the high spending by Vietnamese on F&B, about 35 percent of total spending, according to Vietnam Report.
