At the industrial equipment pavilion, the booth of Winci Vietnam Co., Ltd. remained busy throughout the event. According to sales executive Tran Hoai Duc, visitor numbers and sales far exceeded expectations, marking a sharp rise compared with previous months.

He noted that beyond boosting sales, the fair offered valuable brand exposure and strengthened customer recognition of Vietnamese products, giving the young enterprise greater confidence to scale up its operations and distribution network nationwide.

Winci Vietnam specialises in coffee machines for homes, offices and small cafés, priced between VND10 and VND15 million (US$380- US$570) – a more accessible range than imported brands. Duc emphasised that the company’s greatest gain from the fair was the chance to “sell a brand story” about a Vietnamese business striving to deliver quality, user-friendly products to local consumers.

A similarly vibrant atmosphere prevailed at the booth of HTC Co., Ltd., a producer of motorbikes and mechanical equipment. The firm reported hundreds of visitors, including dealers from India seeking import opportunities. Its representatives viewed this as a promising sign, suggesting that the fair not only expanded domestic customer bases but also opened new export prospects.

HTC attributed much of its success to the Ministry of Industry and Trade’s professional organisation, which created a structured space for product display, business networking, live-streamed promotion and direct consumer engagement.

The company also ran promotional programmes offering discounts of up to 2 million VND on new models and branded gifts to stimulate consumption and strengthen brand visibility. After five days, it achieved about 70% of its sales target and expected to reach full results before the event concluded.

Beyond domestic businesses, the fair also attracted international exhibitors. In the agri-food zone, the booth of Kon Khmer Rice Company – a Cambodian rice distributor – drew constant attention.

Sales staff Dang Khoa said the company sold around 200–250 kg of premium fragrant rice daily, noting that many Vietnamese customers returned for repeat purchases. He viewed this as a positive sign for a first-time participant in Vietnam and expressed hopes for two-way trade cooperation between the neighbouring countries.

Khoa said that Cambodian rice, known for its distinctive aroma and texture, caters to consumers seeking new culinary experiences. He added that Vietnam’s open and quality-conscious market offered promising opportunities for long-term partnership with local distributors and supermarkets.

Through multiple perspectives, the Autumn Fair 2025 has proved more than a conventional exhibition - it has become a model for modern, sustainable and result-oriented trade promotion.

The fair gathered over 3,000 booths from across Vietnam and 34 countries, including many small businesses, cooperatives and traditional craft villages that rarely access large markets.

The Autumn Fair 2025 is not merely a trade event but a measure of Vietnamese enterprises’ competitiveness in the era of integration and digital transformation. Each booth represented creativity, adaptability and the growing confidence of Vietnam’s industrial sector—from coffee machines and domestic motorbikes to imported Cambodian rice—all contributing to a vivid picture of Vietnam’s evolving trade landscape.

Behind this success is the active coordination of the Ministry of Industry and Trade, which has strategically shaped sustainable trade promotion platforms based on exhibitions and e-commerce. The fair also reflects the sector’s broader vision of developing a national “Made in Vietnam” brand rooted in quality, responsibility and cultural identity.

Autumn Fair 2025 expands opportunities for trade, business connection

The first Autumn Fair 2025, taking place in Hanoi from October 26 to November 4, has seen record-breaking visitor numbers and a significant surge in purchasing power, resulting in substantial revenue for participating businesses.