“This is not only a celebration of 30 years of partnership, but also an affirmation of a future shaped by young people, creativity, and the enduring collaboration between the United States and Vietnam,” the US Embassy in Hanoi wrote on its Facebook page.

“Never Before” made debut on November 30 as part of a series of activities celebrating 30 years of Vietnam-US relations.

The MV revisits key milestones in the US-Vietnam relationship while highlighting the next generation as the most vivid reflection of the partnership today. Through Suboi’s distinctive voice and modern visual language, it aims to engage young audiences, celebrating their imagination, ambition, and global mindset. In doing so, it reframes the anniversary not as a historical commemoration, but as a continuing journey shaped by their creativity and aspirations.

By tracing more than three decades of progress, the MV underscores how far the two countries have come and the shared promise that lies ahead, serving as both a tribute to enduring cooperation and an invitation to continue building the next chapter through innovation, connection, and cultural exchange, according to the US Embassy in Hanoi.

“As we celebrate 30 years of US-Vietnam relations, we are proud to connect with young people through creativity.  Suboi’s contribution helps bring the story of our partnership to life in a contemporary form, reaffirming the significant role youth will play in shaping our shared future,” said Ambassador Marc E. Knapper.

The artistic direction of “Never Before” blends the modern rhythm of rap with gentle touches of traditional Vietnamese instruments, creating a style that feels modern yet rooted in heritage.  This approach brings warmth to a subject often presented in a formal way, allowing the energy of hip-hop to coexist with the elegance and cultural pride of Vietnam.

Suboi expressed her honour in contributing to this anniversary celebration: “It is a great honour for me to contribute to the celebration of 30 years of US-Vietnam relations. The MV “Never Before” conveys the spirit, energy, and aspirations of today’s Vietnamese young generation.  I hope it will inspire them to celebrate not just how far the partnership has come but also look toward the future with confidence and to see the possibilities that collaboration can bring.”

Washington DC exhibition marks 30 years of Vietnam–US diplomatic ties

VOV.VN - The Vietnamese Embassy in the United States on November 24 opened an exhibition of photos and handicrafts, celebrating 30 years of Vietnam–US diplomatic relations.