As part of the event, a wide range of activities will be held throughout the four days, including a photo exhibition displaying the cultural beauty of both countries, a traditional market of Hoi An city, an art show, and a Taekwondo performance.
Most notably, the opening and closing ceremonies will witness the participation of famous Korean artists, including violinist Jmi Ko, along with singers Seok Hun and Hansara.
The event was originally held in 2017 before running for a second time in 2019. This year marks the first time that the occasion is being co-hosted by the Quang Nam People’s Committee, the Korean Cultural Centre, and the Embassy of the RoK in Vietnam.
The primary goal of the cultural programme is to attract more tourists to Hoi An city following a lull caused by the impact of the novel coronavirus (COVID-19) pandemic.