The contest, themed “Two Colours – One Journey,” runs from March 12 to April 25 and includes four competition rounds, with total prizes worth more than VND500 million. The programme was announced on March 12 by Saigontimes Travel.

According to the organisers, the contest is to help young people better understand national cultural values and develop innovative tourism promotion ideas from the perspective of the younger generation.

Through a combination of research, presentations and cultural experiences, participating teams will transform their understanding of local lifestyles, cultural identity and Vietnam–Japan cultural exchange into creative tourism concepts.

The competition is open to students from universities and colleges across Vietnam, who will participate in teams of three to five members.

The judging panel will include representatives from Saigontimes Travel, lecturers from leading tourism universities and colleges in Vietnam, as well as tourism experts and KOLs.

Entries will be evaluated based on content quality, creativity, practicality and communication effectiveness.

Beyond the official prizes, the top 50 teams will receive travel vouchers worth VND2 million per member for tours to Japan provided by Saigontimes Travel, valid between April and June 2026.

In addition to the competition, several side events will be organised to enhance cultural experiences for participants and visitors.

These include cultural exhibition spaces, cultural exchange performances such as Áo dài (traditional Vietnamese dress) and Yukata fashion shows, traditional musical performances, and exhibition booths from companies involved in tourism, overseas study and student exchange programmes.

The organisers hoped the contest would become an annual event, generating new ideas for tourism promotion from the perspectives of young people in both countries.

Through the programme, they also aim to build a network of students interested in tourism and international exchange, contributing innovative ideas to support the future development of the industry.

Vietnam–Japan Festival showcases Gagaku and Nha Nhac heritage

VOV.VN - The Ho Chi Minh City Conservatory of Music, in collaboration with the Japan International Music Exchange Association, held an exchange performance “Gagaku & Nha Nhac – Heritage to the Future” on March 10 as part of the Vietnam-Japan Festival, promoting cultural and art exchange between the two countries.