With value of US$118 billion in 2016 and US$180 billion projected for 2020, Vietnam is listed among the world’s 30 most attractive retail markets. 

VNPost, EMS and ViettelPost, the big players in the forwarding market, are now faced with growing competition from smaller players such as giaohangso1.vn, tochanh.vn and giaohangnhanh.vn which are scrambling for market share. 

The high ‘fear-of-failure’ is a challenge that affects entrepreneurs in Vietnam, despite the efforts by the government to improve the business environment. 

Experts are advising software firms to spend money in niche markets.

The great potential of the Vietnamese food market has attracted the Republic of Korean conglomerate the CJ Group.

The competition in the market is heating up and luxury hotel developers are struggling to scramble for clients. Still, the market is large enough thanks to the increasing number of travelers to Vietnam.

Wealthy Vietnamese are rushing to buy properties overseas for many purposes – for eventual settlement, overseas study and investment. 

The Association of Vietnam Retailers (AVR) has asked the government to establish a retail conglomerate from four big retail chains, Saigon Co-op, Phu Thai Group, Satra and Hapro, to compete with foreign retailers flocking to Vietnam.

As the competition in the domestic retail market heats up, big Vietnamese-owned retail chains are considering neighboring markets like Myanmar, Laos and Cambodia.

With the increasing popularity of e-wallets, more foreign money is being poured into the business field.