Vinamilk led the four Vietnamese brands listed in the top ten.
The YouTube Ads Leaderboard not only honours the agencies behind the outstanding ads but also shows the boom in the creative industry in the Asia – Pacific region, particularly in Vietnam.
According to Google’s analysis, what makes the ranked ads successful is they are about telling stories rather than selling products. They also have attractive music and actors.
The long video advertising Vinamilk’s Dielac Alpha baby powder milk features a three-generation family, whose members care for each other, therefore racking a massive view counts.
The ranking is determined by an algorithm that factors in paid views, organic views, and click-throughs. The higher the rate between organic and paid view is, the better, according to a representative of Google Asia.
The ranking proves the attraction of the Vinamilk brand name and its ads video.-