|Dr. KK Johan, Founder and President of APBF, introduces the golden trophy for the world's best brand (Photo: congthuong.vn)
The Asia-Pacific Brands Foundation (APBF) held a press conference in Hanoi on September 13 to announce the Awards, which aim to promote the importance of brands in general and enhance Vietnamese trademarks in particular.
The prestigious awards are designed for organisations and individuals who have succeeded in branding in Vietnam, with their brands honoured and recognised by the business community and consumers.
Speaking at the event, Dr. KK Johan, Founder and President of APBF, revealed that in Vietnam, this year’s awards will honour the sports sector for its outstanding achievements and breakthrough hallmarks recorded in the hearts of Vietnamese people.
Criteria for award winners include branding strategy, branding culture, unified branding communications, creativeness of the brand and brand effectiveness.
The BrandLaureate is the highest award for brands and branding in the world. It is held in different countries to honour the best brands in branding activities.
In 2017, it was featured in Vietnam for the first time, honouring 40 businesses and individuals including Vietcombank, Vinamilk, Keppel Land Vietnam, Lotte Vietnam, and RMIT Vietnam.