Tran Thu Trang, a customer from Hanoi, said previously her family often bought imported confectionary, especially those from Europe, despite high prices.
However, this year, her family changed this habit and switched to using more made-in-Vietnam products, not because of the prices but good quality and eye-catching packaging, she added.
More locally-made products are sold at major supermarkets in Hanoi such as Big C, Metro, Hapro and Fivimart than in previous years.
Besides supermarkets, convenience stores are also putting more Vietnamese goods on their shelves.
According to an owner of a convenience store in Hanoi, her store still imports foreign products but in modest quantities, mainly wine and tobacco. Most confectionary and gift packages are made locally.
The increasing presence of Vietnamese products in the market was contributed to the “Vietnamese people prioritise Vietnamese goods” campaign, which was launched in 2009 nationwide to change customers’ attitude toward locally made products while enhancing the competitiveness of domestic enterprises.