Vietnamese businesses ready to cash in on FIFA World Cup

The market for products and services meeting the particular demand of FIFA World Cup fans is getting busier than ever in Vietnam, as the June 14 to July 15 football fiesta is only a few days away.

vietnamese businesses ready to cash in on fifa world cup hinh 0
A customer considers buying a new television at an electronics store in Ho Chi Minh City.
Businesses that offer TVs and projectors for lease have been mushrooming as the opening of Russia 2018 is drawing near.

As of last weekend, some TV rental companies have even stopped receiving new orders and started delivery and installation for customers.

Televisions from 32 inches to 100 inches are receiving high attention, particularly the latter with 5K resolution.

The giant TV costs VND10-12 million (US$440-US$528) per eight-hour rental period per day or VND40 million (US$$1,760) for the whole month of the FIFA World Cup.

In addition to providing ID documents when making contracts, customers have to deposit up to VND150 million (US$$6,600) to be able to rent the 100-inch device, according to a Hanoi-based company.

Nguyen Thai Trinh, a representative of Tat Thanh Co., which provides electronics rentals in Tan Phu District, Ho Chi Minh City, has managed to lease up to 400 products, including TVs, projectors and large-screen displays, much higher than normal revenue.

According to Trinh, the price of renting a television in about one month of the FIFA World Cup varies from VND3 million (US$$132) for a 40-inch TV to VND6 million (US$$264) for a 60-inch TV.

“Besides, we also offer a projector plus a projection screen for lease at VND4.5 million [US$$198] during the tournament. All prices include installation, warranty and delivery fees,” she said.

Likewise, Tran Quang Sang, a business insider in Ho Chi Minh City’s Tan Binh District, said a 60-inch LCD or smart TV, which is 80%-90% new, is available for rent at around VND1.6 million (US$$70) per day.

Fees for the smaller 40-inch device range from VND350,000 (US$$15) to VND500,000 (US$$22) a day.

Customers have to deposit an amount equal to the value of the device and sign a rental contract.

As of Sunday, four days ahead of the FIFA World Cup opening, Sang had managed to lease all of his available devices, he said.

Electronics stores across Vietnam are also launching promotion campaigns to embrace football’s biggest competition, with some chains reporting TV sales having jumped 30% from normal figures.

Customers who buy televisions of well-known brands at electronics stores in Vietnam during this event will have the opportunity to win valuable gifts.

Supermarket chains also join by giving a wide range of discounts on fashion and beverage products.

Meanwhile, many eateries and restaurants have plans to turn their premises into a ‘football fan zone,’ equipped with big screens and new menus plus discounted prices.

Some restaurants will offer discounts to diners who wear football jerseys.


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