Vietnam eyes more fruit exports to Japan

Even as Japan is the fifth largest importer of Vietnam’s agricultural products, only three kinds of Vietnamese fresh fruits are being sold in the country.

vietnam eyes more fruit exports to japan hinh 0

A report from the Ministry of Industry and Trade’s Export and Import Department showed that Vietnam earned US$1.46 billion from exporting agricultural products and seafood to Japan last year, a year-on-year increase of 6.6%. Of these, vegetables and fruits were valued at US$75.1 million, up 1.5%.

The department said the implementation of Vietnam-Japan Economic Partnership Agreement had opened a great opportunity for Vietnamese exports to enter this market, in which agricultural products and seafood had been given tariff preferences.

However, Japan is a market that demands high food hygiene and safety and implements many measures, as well as technical barriers to import agricultural products.

Deputy Minister of Industry and Trade (MoIT) Tran Quoc Khanh said Japan’s standards of quality and food safety was almost equivalent to or even higher than normal international standards.

Khanh said what’s important was that those standards were in line with the World Trade Organisation’s principles — it meant there was no discriminatory treatment between domestic goods and import products. All Vietnamese vegetables and fruits for export would have to undergo adjustment on import tax, as well as hygiene measures.

“Meeting Japan’s quality standards is a compulsory requirement for every importer. The Vietnamese exporter will have to meet the demand, if they want to penetrate this market,” Khanh told

As for frozen vegetables and fruits, their imports need a certificate of hygiene quarantine issued by the Vietnamese authorised body and random examination by Japanese quarantine and food hygiene and safety agency, so that their import do not run into hurdles.

Meanwhile, Vietnamese fresh vegetables and fruits have not been able to enter the Japanese market much, because the country closely regulates its import products over “concerns about the spread of epidemic diseases and pests from exporting countries.”

Currently, Japan has just opened its market to Vietnamese banana, mango and dragon fruits, as they have met the country’s plant quarantine regulations.

The import of these three fruits was made possible through the joint efforts of MoIT and the Ministry of Agriculture and Rural Development in resolving technical barriers on quarantine.

“The import of fruits to Japan will be considered by the Ministry of Agriculture, Forestry and Fisheries, case by case, based on proposals from export countries through a process of many procedural steps, including their visit to export countries to examine and evaluate the products’ quality,” said Khanh.

Technical standards

To push up trade, the Japanese Government still cooperates with the Vietnamese Government in raising the capacity to meet Japan’s quality standards for import products.

MoIT said the implementation of the pilot project for self-certification of the origin of goods within ASEAN was a general trend in the current negotiations of free trade agreements, contributing to helping businesses minimise the waiting time for certificate of origin and creating conditions for trade and export of goods, not only for vegetables and fruit, but also other products.

The ministry was pushing for reform in administrative procedures by issuing certification of goods through internet to help exporters save time.

Nguyen Son, the deputy head of the Inter-sectorial Steering Committee for International Integration, said Vietnam spent eight years of negotiation to reach an agreement on shipping dragon fruit to Japan and five years to bring mango to this country. The Japanese market was a "severe test" of the quality of Vietnamese fruits.

"When Vietnam passes such examination easily, the country’s export of agricultural products in general and fruits in particular will actually take off," said Son.


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