Vietnamese coffee accounted for one-fourth of Singapore’s total coffee import volume in 2014, marking its strong foothold in the regional market.
According to Vietnamese Trade Counsellor in Singapore Nguyen Viet Chi, annual export revenue of Vietnamese coffee and tea to Singapore grew an average of 68% per year from 2012 to 2014. In 2014 alone, revenue reached US$102 million.
Singapore is a gateway to several potential markets for Vietnam, she said.
After 8 years of operating in Singapore, popular Vietnamese trademark Trung Nguyen Coffee has gained local favour for its good quality reputation.