Through 40 years of development, FHA has grown tremendously in tandem with Asia’s food and hospitality industry, and has earned itself a reputation as the most comprehensive premier international food and hospitality trade show in the region.
This year’s event attracts over 4,000 businesses from more than 70 nations and territories.
Around 50,000 enterprises have registered to visit and sign contracts during the tradeshow, according to the organising board.
Tran Thu Quynh, Trade Counselor at the Vietnamese Embassy in Singapore, said that together with several businesses which have export activities and commercial presence abroad like TH True Milk, Co May and Trung Nguyen Coffee, the trade office prioritises introducing small- and medium-sized startups in intensive agricultural processing, especially in coffee, cocoa, cashew nut, fruits, rice and seafood.
Especially, the office will help connect Vietnamese enterprises with others through the Vietnam Food Pavilion.
Ho Si Bao, Director of the Amazon Vietnam Food Company, said that this tradeshow offers a good chance for participating companies to introduce products and learn about international taste to build an appropriate marketing strategy so as to increase exports.