Entitled “Global is the New Local: The Changing International Trade Patterns of Small Businesses in Asia Pacific”, the research shows that 8 out of 10 small Vietnamese businesses (80%) have exported products to markets beyond the Asia-Pacific region, higher than the average level of 71% of the Asia-Pacific Economic Cooperation (APEC).
Approximately 57% of 4,543 surveyed senior executives of small-and medium-sized enterprises (SMEs) of Vietnam in nine Asia-Pacific markets believed that exports of their businesses will continue to grow in markets outside the Asia-Pacific region such as the US, India and Germany.
According to an independent report made by Harris Interactive, the strong development of the digital economy is one of important factors driving business growth of SMEs in the region.
In reality, some 73% of Vietnamese SMEs are optimistic about the benefits brought about by the digital economy. The rate is higher than that of the general businesses (roughly 57%). Nine out of ten Vietnamese SMEs are applying e-commerce, e-mobile and commercial social networks. 76% businesses hope that these channels will continue upward trend in the coming time.
The report also gave a brighter outlook in the not so distant future for the Vietnamese SMEs community, which have forecast their higher export turnover from outside the Asia Pacific region.