Seminar seeks to promote Vietnam’s brands to RoK

A seminar held by the National Brand Programme’s Secretariat on October 12 in Hanoi discussed promoting Vietnamese brands in the Republic of Korea (RoK).

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The event aimed to help Vietnamese enterprises make use of their advantages, understand more about the RoK market and pay more attention to brand development to increase their competitiveness.

The seminar is expected to open up more export opportunities for participating businesses and promote Vietnam’s brands.

Deputy head of the Vietnam Trade Promotion Agency Do Kim Lang said that the two countries’ Governments have paid much attention to tightening their partnership.

The RoK is currently Vietnam’s largest investor and second largest trade partner, while Vietnam is the RoK’s third biggest trade partner, following the US and China.

At the seminar, participants analysed opportunities and challenges facing Vietnamese products in the RoK, and discussed issues related to intellectual property and brand registration in the country.

According to Le An Hai, Deputy Head of the Asian-Pacific Market Department under the Ministry of Industry and Trade, Vietnamese enterprises are supplied with sufficient information about the country’s preferential policies and mechanisms so as to expand exports to the Asian-Pacific region and the RoK.

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