Luong Van Tu, Chairman of the Vietnam Coffee-Cocoa Association (VICOFA), released the information at a press conference held in Hanoi on November 23.
Addressing the press conference, Mr Tu emphasized the rapid developments that Vietnam’s coffee industry has undergone in recent times, with export turnover accounting for 10% of the agro-forestry-fishery sector’s turnover.
In particular, several Vietnamese coffee brands have become well known to consumers, with brands such as Vinacafe, Trung Nguyen, Me Trang, Thang Loi and Minh Tien becoming household names for many Vietnamese people. However, the sharp decline in prices on coffee across the world has significantly affected the country’s coffee export turnover, Mr Tu noted.
This year’s event is seen as one of the most important trade promotion activities for the coffee sector. The scale of the event has helped to attract the participation of representatives from the Ministry of Agriculture and Rural Development, the Ministry of Industry and Trade, the Central Highlands localities, a variety of embassies and consulate generals in Vietnam, as well as both local and foreign businesses.
Mr Tu said the event offers businesses the ideal venue to grasp market information, share experience in coffee production, processing and business activities, seek out new partners, promote their products, brands and to sign contracts.
A diverse range of activities are planned for the event including an exhibition showcasing coffee products from an array of prestigious businesses across 50 stalls and fact-finding tours to coffee gardens and trade exchanges.
The highlight of Vietnam Coffee Day is the Cupping event (Coffee tasting) and a Nescafe Plan competition for farmers, which offers a good opportunity for farmers to get access to advanced cultivation methods, thus improving their production capacity and increasing income for farmers.