Seafood exporters seek foothold in Australian market

(VOV) - Vietnam’s seafood sector should make greater efforts to tap the full potential of the Australian market by promoting and diversifying its product range.

Australia is now Vietnam’s fifth largest seafood importer. Last year, Vietnam seafood exports to Australia increased by 11.69 percent, a promising trend compared to previous years.

Vietnam’s trade office chief representative in Australia, Nguyen Bao, has affirmed that Australia has great potential for Vietnamese businesses to increase exports of seafood products.

Vietnam’s seafood sector should take immediate measures to ensure food hygiene and safety as well as improve the efficiency of trade promotion activities, he said.

President of Australia’s Seafood Importers Association, Norman Grant, underlined the need to for Vietnamese businesses to improve the quality of their products as a better way of increasing seafood exports to the Australia.

Every year, Australia imports around 200,000 tonnes of seafood products and Vietnam currently represents about one quarter of their import volume.