Satra launches first food convenience store at hospital

Saigon Trading Group (Satra) on June 19 opened its food convenience store at the Pediatrics Hospital No. 2 at 14 Ly Tu Trong, Ben Nghe Ward, District 1, Ho Chi Minh City.

satra launches first food convenience store at hospital hinh 0
This is the first store to be inaugurated at the hospital and will serve patients and their relatives, as well as healthcare specialists and staff.

The store will stock items such as diapers, milk, nutritious products and toys due to its special location.

Besides this, a wide range of key Satra product lines will be on sale including Vissan meat, high-grade seafood, vegetables, tropical and cold-hardy fruits and processed foods that are in full compliance with food origin, safety and hygiene regulations.

Satra reportedly expects to open a food court next to its convenience store at the hospital to supply wholesome meals for visitors. The Satra food store and food court concept will be adopted at multiple hospitals across the city, a Satra representative said.

Earlier, three Satra food stores opened for business in Binh Tan District’s Binh Tri Dong A Ward, Tan Tao Ward and Binh Hung Hoa B Ward in the first half of June.

The group plans to inaugurate its 187th store in District 8 this month and is targeting a further 26 outlets by the end of 2018.

The HCMC-based company has launched 30 Satra food stores in total since the start of the year, mainly located on the outskirts of the city, and has achieved 50% of its target for 2018.

Store expansion to the suburbs as well as hospitals is a step into a niche market where Satra has yet to face serious competition. The stores in the suburbs have seen consumption surging, the representative added.

Saigon Times

Related news