Although the company formally announced the new store chain on December 28, it has already had 12 Co.op Smile convenience stores in six districts: 4, 11, Binh Thanh, Phu Nhuan, Cu Chi and Hoc Mon.
With the new store brand in place, Saigon Co.op has strengthened its position as the country’s leading retailer.
Its retail systems span across the country, and include Co.opmart supermarkets, Co.opXtra hypermarkets, Co.opFood stores, Ben Thanh Store, Sense City commercial center, SC Vivo City complex, and a TV shopping channel.
Saigon Co.op plans to open eight more Co.op Smile outlets from now towards the end of next month, raising the total to 20. By the end of next year it will have had 200-300 Co.op Smile stores.
Co.op Smile stores, which are 20 to 200 square meters each, are located in both urban and suburban residential areas, and stock 1,500 to 2,000 items each, such as food, cosmetics, clothes, and goods under the price stabilization program.