Retailers look for e-commerce uplift

More and more retailers in the country are shaking hands with big e-commerce companies in order to widen their business activities while ensuring cost savings.

Experts say that this is an unavoidable trend as e-commerce is strongly developing in the country with many websites, mobile applications and social networks currently set up. 

A report from the E-commerce and Information Technology Department shows that in 2016, 34% of companies are selling their products on social networks. Many traders and shop owners have also developed phone applications. 

In 2014, the volume of websites having phone applications was 15%. It jumped to 21% in 2015.

retailers look for e-commerce uplift hinh 0
More and more retailers in the country are shaking hands with big e-commerce companies in order to widen their businesses while ensuring cost savings (Photo dkt.com.vn)

However, not all retailers, especially the small ones, can afford this investment. 

Instead of pouring a big amount of the money into developing websites or mobile applications, traders choose to cooperate with big e-commerce companies as the latter will help them manage and sell products on their platforms and marketplaces.

The cooperation is a smart choice as it helps them widen distribution while saving investment costs.

Currently, the biggest online-shopping company, Lazada, has signed contacts with 40 retailers to distribute their products on their website. Lazada said the cooperation will benefit all: consumers, Lazada and retailers.

Alexandre Dardy, CEO of Lazada Vietnam, said the cooperation will help retailers widen their distribution throughout the entire country, including remote places, thanks to a strong network.

This is a chance for them to reach 47 million customers of Lazada, he added.

Shopee, a mobile shopping app, has officially been launched and has attracted many shops and retailers. 

Last year, Sendo, an e-commerce company, together with Bizweb developed an application, offering a market place for shop owners.

Zalo also launched a service to help shoppers sell their products.

Talking about the effectiveness of the cooperation, a representative of Kid Plaza said his company has 55 supermarkets in the whole country and they now focus on e-commerce.

After three months of shaking hands with Lazada.vn, this company’s growth has reached 200% per month.

Nguyen Hong Phong, an amateur shop owner who cooperates with Shopee, said he came to the company without previous knowledge in e-commerce. 

“With the support of the company, especially Shoppe university, which is a training programme where sellers can pick up key skills, it has helped me become a successful entrepreneur with more than 100 orders per day,” he said.

VNA

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