Established in May by former vice president of OPPO Sky Li, Madhav Sheth and a skilled young workforce, Realme has committed to manufacturing smartphones at reasonable prices with a strong configuration.
Smartphones are not only a tool for contact but also help users relax, work, learn and communicate with society, according to Realme. Besides this, the appearance and design of smartphones have become a symbol for young individuals’ personalities. Many smartphones in the mid-range segment, however, have failed to meet customers’ rising demand for both efficiency and eye-catching designs.
Sky Li noted in a press release that Realme expects to provide technology lovers with high-quality smartphones that also highlight users’ style and personality as the company found most young smartphone users face multiple difficulties with phones in the market, such as short battery life, poor performance and commonplace designs.
A 2017 report from the market researcher GfK said that smartphones sold 232.7 million units in newly emerging markets in Asia, up 8% against 2016. The figure is expected to grow to 9% in these countries in 2018.
As such, these potential markets will pave the way for Realme to expand its reach if the company continues to research and launch high-quality smartphones with eye-catching designs at reasonable prices.
Vietnam and Indonesia are Realme’s first two target markets in Southeast Asia, according to the company.
Sky Li stated that Vietnam was one of the Southeast Asian countries witnessing rapid growth in technology, giving Realme a strong chance for development in serving a population of up to 90 million and with smartphone penetration in the country amounting to a low 40%.
The Chinese smartphone brand has a production factory in India, where as many as 400,000 Realme 1 smartphones were sold within two months, giving the brand a “best seller” tag on the Amazon India website. The achievement also helped Realme grab 4% of the online market share.
Realme 2 was introduced on the Flipkart website, India’s largest online retailer, in early September. Selling 370,000 units, Realme 2 contributed to Realme’s success with one million Realme users recorded to date.
Based on its achievements in India, Realme intends to enter the Middle East and Southeast Asia.