Purchasing power soars in supermarkets during New Year holiday

The retail sales of goods and services saw a surge in supermarkets and trade centres across the country during the New Year holiday from December 31 to January 3.

In Ho Chi Minh City, the Co.opmart and Co.opXtra supermarket chains of Saigon Co.op recorded a fourfold increase in the sales of beer, beverage, dried food and bakery in the reviewed period. 

The purchasing power of fresh and processed food, consumption goods and clothes in the Big C supermarket chain also rose 50% compared to normal days. 

purchasing power soars in supermarkets during new year holiday hinh 0

Other supermarkets and shopping malls such as Aeon, Citimart, Maximark, Metro, Vincom and Diamond also drew crowds of visitors and consumers thanks to a string of discount programmes. 

Meanwhile, traditional markets experienced a quiet atmosphere with purchasing power slightly increasing by 10-20 percent for fresh food. 

Tourists from Ho Chi Minh City also flocked to renowned resorts such as Vung Tau, Long Hai, Mui Ne and Da Lat during the holiday, raising the prices of restaurant and recreational services.