More than 700 businesses have so far registered to join the online shopping day which is scheduled for December 5 in Ho Chi Minh City.
Organised by the Department of E-Commerce and Information Technology and the Vietnam E-Commerce Association (VECOM), the event aims to encourage businesses and consumers to shop online for the expansion of e-commerce market in Vietnam .
Up to 44% of some 35 million Internet users in Vietnam have not experienced online shopping, according to the association
The programme is expected to provide opportunities for both e-business community and consumers as most of businesses have yet to devise effective marketing strategies, said the organiser.
In addition, more cooperation opportunities are expected to open for businesses in the fields of express service, banking, transport and telecommunication.
It will also offer special discounts for a wide range of products such as electronics, cosmetics, and fashion items.