The organisers of the program state that the implementation of regular promotional activities will allow customers to enjoy a safe shopping experience and provide them with transparent information regarding product origin at exclusive preferential prices.
Businesses that choose to participate in the program will receive additional support in terms of advertisements and delivery through television channels such as VTV3 and VTV6, digital marketing solution providers as well as Viettel Post and VnPost.
To participate in the program, businesses must produce and distribute genuine products with exclusive price programs.
Last year's Online Friday (December 6, 2019) gathered many e-commerce floors with 95,000 genuine products joining the program while 720 new businesses had signed up for the scheme, bringing the total number of the participating businesses to 3,840.
According to statistics from 50 businesses participating in the program, the number of orders of the whole market reached over 3 million, up 67% compared to 2018.