|Da Nang has been advised to draw up an overall development strategy relating to a night-time economy
Unlike major cities such as Hanoi and Ho Chi Minh City, the country’s two largest localities, Da Nang has yet to develop a night-time economy truly, Dr Thien told a recent seminar held to promote tourism development in the city.
Da Nang is a livable city during the daytime, not at night, because most of its economic and entertainment activities are only permitted to remain open until 10 p.m. or 11 p.m. each day, he said.
According to the leading expert, Da Nang is lagging far behind major cities in Vietnam attempting to kick-start night-life business services, such as the Old Quarter in Hanoi or Bui Vien and Pham Ngu Lao streets in Ho Chi Minh City.
In his view, developing a night-time economy is of the global matter and the notion has been accepted in Vietnam at a national level, not only in Da Nang. However, he said with its own strengths, the centrally-run city is a best place to start a new way of running a night-time economy.
“To seize the opportunity, it’s high time for the city to map out an overall strategy concerning developing the night-time economy, and the city should be more decentralized to realize the strategy,” Dr Thien said. “In addition, to accelerate its nightlife activities, Da Nang must ensure that infrastructure for business operations exist while building a complete legal framework for the night-time economy.”
Meanwhile, Vice Chairman of the Da Nang municipal People's Committee Le Trung Chinh pointed out that domestic and foreign visitors enjoy exploring Da Nang during the daytime, but the city lacks night-time entertainment venues, leaving holidaymakers with little choice but to come home and sleep or travel to other places.
As the country attempts to move past the recent novel coronavirus pandemic, the development of tourism products and new night events and services looks set to play an important role in maintaining the central city’s attraction, even during its tourism off-season, Chinh admitted, adding these moves could encourage visitors to extend their stay and increase their spending during their time in the city.
He said the municipal administration has asked relevant agencies to complete services in the An Thuong tourist quarter, create the Bach Dang Night Market, and develop evening entertainment services close to Nguyen Van Troi bridge.
“Following the Prime Minister’s instruction on the night-time economy research, the city has got down to work on this economic model. However, difficulties have arisen during the implementation process. Da Nang’s night-time economy is spontaneous and in its infancy. Therefore, developing the night-time economy to support tourism development is one of the city’s key tasks in the coming time,” affirmed Chinh.