Maserati launched in Vietnam

Italian car maker Maserati launched all its three makes - Quattroporte limousine, Gran Turismo sports car and Ghibli sport sedan – in Ho Chi Minh City on December 3.

The sport convertible GranCabrio will also be imported by Tan Thanh Do (New City) Group and distributed by Auto Modena.

The three models are on sale this month at Maserati’s first showroom in Vietnam, 1-3 Le Duan Street in HoChi Minh City, pricing from VND4-10 billion (US$117,800-US$444,500).

Fabrizio Cazzoli, regional director of Maserati Asia, said Vietnam is a potential market for luxury cars.
“We believe that in Vietnam, there is a lot of room, space for Maserati,” he said.

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Maserati GranTurismo at the launching ceremony in Ho Chi Minh City on December 3. Photo: Khanh An

In 2012, Maserati manufactured and distributed over 6,000 cars worldwide. The number increased to 36,500 in 2014, or 6 times in three years.

“Southeast Asia plays a significant part in this increase,” he said.

Cazzoli said Maserati’s target is based on Vietnam’s market share.

“Our expected percentage in the market share is 7%-10% on average. We expect to achieve this challenging target in 3-5 years,” he said.

Tran Lam, CEO of New City Group, said there are about 10-15 Maserati cars in Vietnam imported before the company has an official dealer in the country and these cars will also enjoy the company’s maintenance policy.

Since Maserati got import and distribute licenses in August, five cars have been booked.