Lychee sales take off in the RoK

(VOV) -Fresh lychee produced in Vietnam is selling well in markets throughout Asia and Europe, especially in the Republic of Korea (RoK).

The information was unveiled June 5 at a Trade Promotion Conference organized jointly by the city of Hanoi and Hai Duong province.

However, Vietnamese growers and producers need to boost their advertising efforts to create brand awareness and increase sales in the markets, speakers at the conference underscored.

Recently, Vietnam successfully exported lychee to France, which is a positive development for the industry.