Lower expectations ahead of ‘Online Friday 2016’

VOV.VN - Last year’s second edition of the e-commerce ‘Online Friday’ reported 300,000 orders – nearly double that of the prior year – 80% of which were for technology, fashion items or home appliances.

lower expectations ahead of ‘online friday 2016’ hinh 0

The online shopping event attracted an estimated 2,271 retailers offering some 63,500 products for sale, said Tran Huu Linh, head of the Vietnam E-Commerce and Information Technology Agency at a press conference on April 5 in Hanoi.  

However, for this year’s event, Mr Linh said the Agency is lowering expectations, planning at this time for only 50,000 products being offered for sale, which is a significant drop from last year.

“We’re working on developing and redesigning a better user interface more compatible with a wider variety of personal computers, mobile devices and even mobile application platforms,” said Mr Linh.

“We also will incorporate more features including advanced tools that allow for the creation of a personal account, the ability to compare products and prices, customer feedback and a customer rating system.”

In addition, Mr Linh said the Agency is working with companies like Intel, Samsung, LG, Nguyen Kim, The Gioi Di Dong, FPTShop, and ViettelStore hoping to convince them to participate and offer discounts and special pricing on their products.

Just as importantly, we are trying to work out a deal with VnPost or ViettelPost to improve transportation and reduce costs for participating companies and customers, said Mr Linh.  


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