Jetstar Pacific rebranding boosts leading position of Vietnam Airlines

VOV.VN - Vietnamese budget airline Jetstar Pacific has made the decision to revert to its former name, Pacific Airlines, with its fresh logo and brand identity set to feature the dominant colours of national flag carrier Vietnam Airlines, according to a representative of Vietnam Airlines.

jetstar pacific rebranding boosts leading position of vietnam airlines  hinh 0
A new image of Jetstar Pacific after rebranding
The move comes following Vietnam Airlines and Australia’s Qantas Group reaching an agreement aimed at promoting changes to Jetstar Pacific in an effort to improve the profitability and business operations of the low-cost carrier while simultaneously increasing its size and developing Vietnam Airlines’ own brand within the domestic aviation market.

Pacific Airlines will also move to switch its reservation system from Navitaire to the Saber system used by Vietnam Airlines to synchronise the flight network, booking procedures, and features for customers.

Trinh Hong Quang, Deputy CEO and Chairman of Vietnam Airlines, said that low-cost carriers will play a specific function in the recovery process of both the local aviation industry and the national economy.

Indeed, through the synchronisation of the sale and flight network, Pacific Airlines and Vietnam Airlines will be able to enhance operational efficiency along with competitiveness in both the traditional and low-cost aviation segment in order to bounce back in the post-pandemic period.

Quang expressed his hope that the dual branding strategy will allow both companies to expand their scale whilst fulfilling long-term development goals and contributing to consolidating the leading position that Vietnam Airlines enjoys in the local aviation market.

Gareth Evans, senior leader of Qantas Group and CEO of Jetstar Group, emphasised the need to optimise the advantages of Vietnam Airlines and its potential within the domestic market as the synchronisation of the booking system is set to help Pacific Airlines reduce costs and create a solid foundation in which the airline can rebound following the removal of international travel restrictions.

Following the rebranding, Vietnam Airlines and Pacific Airlines are set to continue creating a product chain that is expected to meet the diverse needs of customers from the low-end to high-end segment and bringing a range of benefits for both customers and businesses to enjoy.

Related news