A man checks roasted coffee beans at a factory in Hanoi, Vietnam. Photo by Reuters/Kham
In January-November 2018 its imports rose by 15 percent to 94,000 tons, according to the Nikkei Asian Review.
The world’s second biggest coffee producer in fact accounted for 25 percent of Japan's imported, compared with 27 percent from market leader Brazil, which saw its exports to Japan fall by 7 percent.
Vietnam mostly produces the robusta variety of coffee, which is somewhat bitter compared to Brazil's arabica.
Industry insiders said Japanese consumers’ preference for good tasting, low-priced coffee is driving robusta's market share there.
Robusta beans are currently trading at around 68 cents per pound, more than 30 percent lower than arabica’s $1.03.
Besides, from Vietnam and other regional countries only takes about half as long as from Latin America, which accentuates the price difference.
Last year Vietnam exported 1.89 million tons of coffee worth $3.5 billion, up 20.1 percent in volume and 1.2 percent in value from 2017, according to the General Statistics Office. Its largest markets were Germany, the US., Italy, Spain, and Japan.
The country’s coffee output might fall by 20 percent this year because of low water levels and the threat of a drought in its mains coffee-growing region, the Vietnam Coffee and Cacao Association has warned.