The three-day event is expected to lure more than 200 international and local cosmetics exhibitors, including those from the EU, the Republic of Korea, Thailand, Malaysia, Singapore, Indonesia, Malaysia and Japan.
According to IMF Forecast, as an emerging market for cosmetic products, the sub-Mekong region with four countries of Vietnam, Cambodia, Laos and Myanmar has experienced a growth of 30 percent in cosmetic product consumption in recent years.
The show will serve as a venue to link businesses in the sub-Mekong region.
At a press conference held on January 16 to introduce the show, Claudia Bonfiglioli, General Manager of Informa Beauty, said that Vietnam has huge potential to develop natural and organic cosmetic products.
However, the country still lacks programmes to connect enterprises in the sector, she noticed, adding that Informa Beauty has set up clubs for Vietnamese distributors and retailers and build connection with the Vietnam Essential Oil Association.
Meanwhile, Bui Ngoc Quynh Giao, Brand Manager of Illahui Vietnam, underlined that Illahui has developed convenience stores in the country to sell its organic beauty products.
Many local firms have paid due attention to branching out natural cosmetic products as they believe that the products will help the Vietnamese cosmetic sector to create breakthrough in the future.-